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Welcome to Lovely Rochester! We can't wait to meet you in person and help you find the perfect gown for your big day.  Here is a little information to help you get started:



  • Appointments are approximately 60-90 minutes in length.
  • Select the service you would like.  The choices include:
    • Bridal Gown Appointment
    • Accessorizing (to focus on jewelry, sashes, and veils)
    • Bridesmaids (We now offer bridesmaid dresses! If you are trying to book an appointment with your bridal party for that collection, we have time slots open from 3PM-8PM on Thursdays and from 11AM-5PM on the last Sunday of every month)
    • Pick-up Appointments (For after your gorgeous gown has arrived in our store)
  • Choose your salon based on the size of your party (we are a small boutique so small groups are encouraged, it will help make your experience more enjoyable)
  • If you can’t find the perfect day and time, add yourself to our waitlist.
  • We will call you the week prior to your appointment to reconfirm, but feel free to reach out to us if you have any questions in advance.
  • For same-day appointments, please call the store.



  • Timing is everything!  The ideal time to buy your dress is 7-12 months before your wedding so make your appointment with the intention of finding the one!  If you are interested in just browsing, check out one of our monthly Open Houses.
  • We do have options for short lead-time weddings!  If you would like to review the selection in advance, please email us at Rochester@lovelybride.com.
  • Our designer collection is curated by city.  Check out our Designer page at lovelybride.com to make sure our selection suits you!  The prices range from $1100- $5000, with the majority of our gowns falling between $1500 and $3200.
  • You don’t need to bring anything but yourself to the appointment.  Shoes and underpinnings can be selected later.  We do encourage comfortable, skin-toned underwear to help you get the best idea of how gowns will look on your big day.
  • You can find more FAQ’s by clicking ‘Back to Lovely’ in the menu.



  • A Trunk Show is an opportunity to see a larger range and most current styles from a given designer.  There is also a 10% discount when you purchase at your first appointment that weekend. 
  • To check out our upcoming Trunk Shows, click here

For further questions or to contact us, visit lovelybride.com or call (585) 398-8597. We look forward to seeing you!