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Lovely Bride Chicago

1657 N Wells St

Chicago, IL 60614


Appointment Locator
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Welcome to Lovely Chicago!

We are so excited to be a part of your dress shopping experience! 

We are open by appointment Wednesday – Sunday. Please keep in mind that weekends tend to fill up about 2 – 4 weeks in advance, so book early! Tip: Weekday appointments are often a bit more relaxed...if that's more your speed. 

Our prices range from $2,000 – $7,000. You can see more about the designers we carry and their price ranges here: Chicago Collection

A credit card is required at the time of booking. A $50 cancellation fee will be charged for any appointment canceled with less than 48 hours’ notice.


First Appointment (60 minutes, complimentary)

After discussing your ideal look, your bridal stylist will help you go through our selection of wedding gowns, and choose the perfect one for your big day.

Second Appointment (60 minutes, complimentary)

For our brides who couldn’t quite choose just one on their first try. This appointment is for you to review your favorites and decide on the one!

Third or Fourth Appointment (60 minutes, $50 fee that is rolled into your gown purchase)

Some lovelies need a little more time finding the ONE. When you find your gown the fee is rolled into your purchase, no questions asked!

Dress Pickup (60 minutes, complimentary)

This is the option to select when we have called you to let you know that your dress has arrived. This is also the perfect time to select accessories. Remember your dress will not be a perfect fit quite yet, that magic happens in tailoring. 

Accessories Appointment (60 minutes, complimentary)

We will work with you to find a veil, hair accessories, jewelry, you name it!

A few notes about our salon:

*Please arrive on time to take advantage of the full appointment. 

*After making your appointment, please click here to read our FAQ's outlining our tips for making the most of your appointment time. 

*Please note that we are a small salon. We unfortunately do not have the space for parties larger than 5 (bride plus 4 guests). This maximum number is enforced.


For further questions and to contact us, visit lovelybride.com or email us at chicago@lovelybride.com. We look forward to seeing you!